This documentary is based on
the book The Vinyl Revival And The Shops
That Made It Happen, written by Graham Jones, who also wrote Last Shop Standing, which interestingly
had been about the decline of record stores. Graham Jones is interviewed in the
movie, discussing the changes that had occurred in the music industry since
that earlier book had been published. Now in the UK, where this documentary was
shot, there are many new independent record shops opening up, some run by young
folks, not just those of us old enough to remember a time before compact discs and
streaming services existed. The film interviews several record shop owners, and
also some music journalists, including the author of Why Vinyl Matters.
Record Store Day of course was
somewhat instrumental in the resurgence of interest in vinyl, and the film does
include footage of folks in line outside of record shops. There is a brief
mention of the negative side of Record Store Day, that being how many of the records
end up being sold online at jacked up prices, but as one guy says, “The positives just outshine all that.” But
the film talks about the appeal of records themselves, how listening to records
is more of an immersive experience than downloading. Philip Selway (of
Radiohead) says that the appeal of the vinyl format never truly went away, that
“it is a really accessible, tactile
format.” Also, a turntable is not an easily portable item, so one has to
make a commitment to sit and listen to a record, which gives it more importance.
And then there is the album artwork. Adrian Utley (of Portishead) talks about
how people who download music don’t look at the artwork the same way, or at
all. Nick Mason (of Pink Floyd) says, “For
me, the worst thing about streaming and downloading and all the rest of it is
this thing of devaluing music.”
The film does get into the
ongoing difficulty of music shops, due in part to the decline in CD sales and
also to record companies selling directly to their customers. But most people
interviewed are optimistic about the future of vinyl and record shops. As I mentioned, the film has
a bright and cheerful tone. And at the very end, there is the sound of a needle
stuck at the end of a record, which is a nice touch. For me, that sound is a
signal that it is time to turn the record over and listen to more music, not
that things are over.
The Vinyl Revival was directed by Pip Piper, and is scheduled to be
released on DVD on April 10, 2020. The DVD contains no special features, but
there is a booklet included. The film, by the way, is only forty-three minutes.
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