The documentary opens with a
title card telling us, “In 1999, Tower
Records had sales of over one billion dollars.” That is followed by another
title card, “Five years later, they filed
for bankruptcy.” At the center and heart of this film is an interview with
Russ Solomon, founder of Tower Records. He talks about his own passion for
music and about the creation of Tower Records. Interestingly, it started in his
father’s drug store, Tower Drugs, which had a jukebox and where used (and then new) records were
sold. The record section expanded to the point where Russ ran it as a separate
store. And eventually Russ happened upon a large store for lease in San
Francisco. That was the beginning of the expansion of the business.
Many employees who rose through
the ranks share their personal experiences, and they all stress the sense of
community, of family they felt while working there. Stan Goman mentions another
benefit was getting to play whatever music he wanted on the store’s record
player. “So you could be an amateur DJ
too.” Russ says he believes one key to the store’s success in the early
days was that there was no dress code for employees, so people wanted to work
there. What is striking is the passion these folks feel not only for the music,
but for the business.
There is a lot of material on
the store’s expansion, including interesting stuff about the first Tower
Records in Japan (which occurred before the store moved to the east coast of
the U.S.). And there is material on Pulse!
(the Tower Records magazine). And then, as you might expect, the documentary
delves into the problems the business began facing – from other types of stores
(such as Target and Best Buy) selling CDs, from people being able to get their
music online for free, and so on. And those interviewed talk about being fired.
I was actually tearing up a bit before the end of this film.
This film isn’t just about
Tower Records, but about the music business in general, and the changes it’s
gone through, from the shift in focus from singles to LPs, to the change from
vinyl to CDs and then to digital. And it doesn’t just include interviews with
employees, but also others in the music business, such as Dave Geffen, as well
as musicians, such as Bruce Springsteen, Elton John and Dave Grohl. Bruce
Springsteen says, “There was the thrill
of being surrounded by music,” and also talks about how there is that
family aspect, how everyone in the store is like your friend for a little
while. Elton John recounts how going to Tower Records first thing in the
morning was part of his daily ritual. The film includes footage of Elton making
purchases. (There is also audio of John Lennon promoting Tower Records.)
All Things Must Pass was directed by Colin Hanks, and is scheduled
to be released on DVD on September 13, 2016 through MVD Visual. The DVD
contains no special features.
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